About the Rankings
Gen Z’s Favorite Brands ranking uses data from Morning Consult Brand Intelligence, which fields tens of thousands of surveys across the globe every day on over 4,000 brands and products.
This Brand Intelligence data set was gathered May 1-Aug. 21, 2022. Sample sizes vary by brand, with an average representative sample of 16,053 U.S. adults per brand, including an average of 2,031 Gen Z adults (those born between 1997 and 2004). The data set has unweighted margins of error of +/-1 percentage point for all adults and +/-2 percentage points for Gen Z adults.
The overall rankings were determined by measuring the share of Gen Z adults who rated their opinion of each brand as either “very” or “somewhat” favorable. The standout rankings were determined by taking the difference in favorability between the highlighted population and the benchmark population.
Download the full Gen Z’s Favorite Brands report for 2022 here.
About Brand Intelligence
Morning Consult helps you understand your brand, competitors and market in a way traditional research companies can’t. We survey tens of thousands of people every day across the globe on over 4,000 brands and products. Get actionable insights into what consumers think, see and say about your brand and products. Learn more.
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